Cavities definitely stand out like the black sheep among two otherwise perfect rows of pearly whites as the Dabur Anticavity Toothpaste ad campaign shows. Unless, of course, you actually have some really bad dental hygiene habits. In that case, a white tooth might be the outcast. That said, however, these images creatively and cleverly capture just what its like to have a decaying tooth.
Conceived and executed by the McCann ad agency branch based in Mumbai, India, the Dabur Anticavity Toothpaste ad campaign is quite simple. Aside from the talented illustrations created by artist Harshad Khaire, it doesn't say much. It lets the dark images speak for themselves, thus relating to a slew of different demographics.