The rebellious look is a staple in the fashion world and yet the Moschino Fall/Winter 2016 ad campaign explores its more violent nature. It's not often people are confronted with such aggressive imagery when it comes to fashion ads, yet it's undeniable that they will instantly capture people's attention wherever they are spotted. Each still boldly tells a story of standing up for what you believe in, something that will resonate with audiences.
The Moschino Fall/Winter 2016 ad campaign was shot by famed photographer Steven Meisel with creative direction by Jeremy Scott. The looks themselves look like something out of a nineties music video from the biker jackets and peplum skirts to the leather boots and deconstructed gowns. It stars Raquel Zimmermann, Stella Tennant, Anja Rubik and Anna Cleveland.
Key Themes Behind This Trend
- Rebellious Fashion
- Opportunity to explore more aggressive imagery and capture attention in fashion advertising.
- Radical Style
- Bringing back 90s fashion aesthetics in a creative, impactful way.
- Standing Up for Beliefs
- Creating fashion campaigns that resonate with audiences by conveying messages of courage and conviction.
Where This Applies
- Fashion
- Fashion brands can adopt radical and rebellious styles in their ad campaigns to differentiate themselves and attract attention.
- Advertising
- Developing unique and provocative fashion campaigns that push the boundaries and challenge traditional aesthetics.
- Photography
- Opportunity for photographers to experiment with aggressive imagery and create visually striking fashion campaigns.
