With its incredible face recognition technology, Snapchat has popularized face swap photos. As a result, people are able to create amazing face swaps with friends that are often equal parts hilarious and horrifying. National Geographic is capitalizing on these types of photos in a new print advertising series.
The print ads titled Little Girls, Surfers and Couple show two individuals standing side-by-side that have had their faces swapped out. Alongside this, the ads read: "Swap prejudice for knowledge" and encourage people to start learning by subscribing to National Geographic.
As these National Geographic ads do, working an element of social media into an advertisement is a fun way to catch the eyes of younger audiences.
These National Geographic Face Swap Photos Encourage Learning
Laura McQuarrie — April 18, 2016 — Marketing
References: nationalgeographic & coloribus