Rather than illustrating a floorplan filled with home decor, these ads for IKEA furniture pieces creatively show the many different configurations that can be created with modular units.
The ads simple titled 'Living Room' and 'Bedroom' use these same words in order to represent a room's layout. On top of this, colorful blue and yellow squares appear in different clusters in order to fill in for sofas and standing bedroom storage units. In order to emphasize the flexibility that can be brought on by modular furniture units, these IKEA ads reiterate that its products provide: "A new home whenever you want."
While the ads are abstract, they will definitely be appealing to those with an eye for design who put a lot of thought into the look and feel of their personal spaces.