If it ain't broke, don't fix it. That appears to be the motto for this brand. Focusing on its Calvin Klein Performance Spring/Summer 2016 collection, the black and white images follow the same fill-in-the-blank style previous collections have adhered to. This time, however, it revolves around model Maud Welzen's own interpretation of fitness as well as her love of her Calvin's.
Shot by photographer Boo George, the Calvin Klein Performance Spring/Summer 2016 campaign features such ideas as winning, cooling off and getting ready. The brunette beauty has a fierce look in each still while glistening with sweat and wearing gym-ready hairstyles. She showcases everything from sports bras to leggings and hooded sweatshirts perfect for the gym.
Fill-in-the-Blank Fitness Fashion
More Stats +/-
Moody Unmentionable Campaigns
Monochromatic Sibling Campaigns
Grown-Up Popstar Portraits
Fuss-Free Menswear Portraits
Statuesque Singer Underwear Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.