It is a simple fact that some foods are most enjoyed when they're fresh, which is why this coffee package consists of the daily newspaper. Brazilian coffee brand Cafe Pele partnered up with the local paper to indicate just how fresh their product really is.
Before selling their coffee in grocery stores and supermarkets, Cafe Pele wraps their product in pages of that morning's copy of the Estado de São Paulo newspaper. Approximately 5000 bags of coffee beans are sold this way, alongside the latest edition of the Brazilian paper. This coffee package idea also indicates how quickly their products are able to make it to store shelves.
While fish and flowers are often wrapped in newspaper, this marketing element could be further emphasized in a number of areas.
What's Driving This Trend
- Newspaper-packaged Products
- Utilizing daily newspapers for packaging could be a trend among brands looking to emphasize freshness.
- Branded Collaborations
- Partnering with news outlets or other non-food brands for packaging could be an opportunity for companies to create unique and memorable experiences for customers.
- Sustainability in Packaging
- Newspaper packaging could provide eco-friendly alternatives to traditional packaging materials for certain products, such as coffee beans.
Who This Affects Most
- Food and Beverage
- Coffee brands and other food and beverage companies could explore the use of newspaper as packaging material for their fresh products.
- Printing and Publishing
- Newspaper companies could explore partnerships with food and beverage companies for co-branded packaging opportunities.
- Sustainability
- Companies in the sustainability industry could offer sustainable packaging solutions to businesses looking to reduce their environmental impact, such as newspaper-based alternatives.
