It is a simple fact that some foods are most enjoyed when they're fresh, which is why this coffee package consists of the daily newspaper. Brazilian coffee brand Cafe Pele partnered up with the local paper to indicate just how fresh their product really is.
Before selling their coffee in grocery stores and supermarkets, Cafe Pele wraps their product in pages of that morning's copy of the Estado de São Paulo newspaper. Approximately 5000 bags of coffee beans are sold this way, alongside the latest edition of the Brazilian paper. This coffee package idea also indicates how quickly their products are able to make it to store shelves.
While fish and flowers are often wrapped in newspaper, this marketing element could be further emphasized in a number of areas.