This print advertisement series for Brazil's Azul Airlines highlights how easy it can be to discover places here on Earth that feel like a visit to another planet.
At first, these ads seem to encourage people to do the impossible and visit Pluto, Uranus and Saturn. Just beneath this text, the ads reveal that the rugged landscapes depicted in each advertisement can be found in closer-to-home locations like New Mexico, Nambia and Norway.
In recent years, the mainstream has discovered a newfound interest in space travel that stems from pop culture influences and new scientific developments, which is being reflected in everything from fashion and technology to food. These clever travel ads from Azul Airlines remind people that there is still so much to discover here on our own planet Earth.
What Makes This Trend Stand Out
- Space-inspired Tourism
- Disruptive innovation opportunity: Develop unique travel experiences that mimic the landscapes of other planets.
- Pop Culture Influence
- Disruptive innovation opportunity: Create products and services that tap into the growing interest in space travel driven by pop culture.
- Exploration of Earth
- Disruptive innovation opportunity: Design travel campaigns that uncover hidden or lesser-known destinations on Earth, showcasing their otherworldly qualities.
Sectors Adopting This
- Tourism
- Disruptive innovation opportunity: Offer unique travel experiences that connect tourists with space-inspired landscapes.
- Fashion
- Disruptive innovation opportunity: Design clothing lines inspired by space-themed aesthetics and styles.
- Food
- Disruptive innovation opportunity: Create space-themed culinary experiences, incorporating futuristic elements and inspiration.
