The Free People Summer in the City lookbook is aptly named. While a lot of brands are heading to the beach or poolside to drum up some seasonal imagery, this clothing company has decided to stay a little closer to home. Yet the bohemian looks don't feel out of place amidst the concrete surroundings.
This is due in large part to the use of soft lifting and a homey feel throughout the Summer in the City lookbook. As staycations go, lounging in bed, playing with pets and going out for a bike ride are all high up on the list. So why not dress for the occasion as well? Summer dresses, high-waist denim and retro sunglasses are styled by Amanda Greyson and captured by photographer John Ciuppa in New York.
What's Driving This Trend
- Staycation Fashion
- Opportunity for clothing brands to create comfortable and stylish outfits for people staying close to home.
- Bohemian Chic
- Chance for designers to incorporate bohemian elements into urban fashion, creating a unique and eclectic style.
- Urban Loungewear
- Potential for clothing companies to design loungewear that combines comfort with urban aesthetics, meeting the needs of city dwellers.
Who This Affects Most
- Fashion
- Fashion brands can tap into the staycation trend, offering clothing options that are comfortable, stylish, and suitable for a city environment.
- Photography
- Opportunity for photographers to capture the fusion of bohemian fashion and cityscapes, creating visually appealing images for fashion editorials.
- Home Decor
- Home decor companies can create products that complement the bohemian and cozy aesthetic of staycations, helping people create a relaxing atmosphere in their city homes.
