National Bank Canada hosted a fun tennis event, 'Alt Court,' and invited 600 influencers from all over Canada. The alternative event was held in the Uniprix Stadium in Montreal. In collaboration with SID LEE and VIBRANT, the bank filled the space with funky and fun things like art installations, live music and a GIF animation station. Some lucky attendees also received free tickets to the Rogers Cup.
National Bank Canada was looking to change the Millennial conception of traditional financial institutions. By turning tennis into a fun event, the organization hoped to show that the bank could also adapt to the changing environment. Inviting social media influencers allowed the bank to reach a wider Millennial audience by encouraging them to tweet, record and write about the event.