A New BMO Campaign Stars Canada’s Drag Race Winner Priyanka
Grace Mahas — January 25, 2021 — Business
References: youtube
BMO recently launched a new campaign from for the BMO eclipse Visa Infinite rewards card FCB Canada that targets Millennial consumers. The new ad features Canada’s Drag Race winner Priyanka, one of the first campaigns from the brand to use both influencer generated videos and YouTube Director Mix.
“We wanted to find a way to connect with Millennials – sometimes a challenging audience – so we really had to demonstrate an understanding of how they interact with brands,” said Jennifer Rossini, Group Creative Director, FCB Canada. “Partnering with Priyanka and other relevant influencers gave us the opportunity to promote the card in a social-first, millennial context, using voices authentic to the space.”
The BMO eclipse Visa Infinite cred card targets the everyday needs of the Millennial consumer, offering 5X the points for purchases such as food delivery, coffee, groceries, and ridesharing services.
Image Credit: BMO
“We wanted to find a way to connect with Millennials – sometimes a challenging audience – so we really had to demonstrate an understanding of how they interact with brands,” said Jennifer Rossini, Group Creative Director, FCB Canada. “Partnering with Priyanka and other relevant influencers gave us the opportunity to promote the card in a social-first, millennial context, using voices authentic to the space.”
The BMO eclipse Visa Infinite cred card targets the everyday needs of the Millennial consumer, offering 5X the points for purchases such as food delivery, coffee, groceries, and ridesharing services.
Image Credit: BMO
Trend Themes
1. Millennial-targeted Influencer Marketing - Opportunity for brands to partner with relevant influencers and reach millennial audiences through social-first campaigns.
2. Personalized Rewards Programs - Opportunity to offer tailored rewards programs that cater to millennials' everyday needs, such as food delivery, coffee, groceries, and ridesharing services.
3. Innovative Advertising Techniques - Opportunity to utilize YouTube Director Mix and other innovative advertising techniques to create engaging content that resonates with millennial consumers.
Industry Implications
1. Banking - Opportunity for banks to target millennial consumers by offering personalized rewards programs and utilizing influencer marketing and innovative advertising techniques.
2. Influencer Marketing - Opportunity for influencer marketing agencies and platforms to partner with brands to create social-first campaigns targeted at millennial audiences.
3. Advertising - Opportunity for advertising agencies and companies to use innovative techniques like YouTube Director Mix to create engaging campaigns for millennial consumers.
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