With the rise in popularity of audio streaming, the podcast service PodWave is a program designed by AdsWizz to help brands utilize the platform in branding. The service provides companies with the ability of testing out advertising via podcasts on a temporary basis, before committing fully to a partnership. This ideal for brands looking to experiment with the benefits podcasts offer to see if the outlet is suited to their goals.
Podcasts are a popular medium consumers turn to for news, cultural and literary updates in a vast variety of fields. With over 56 million listeners, PodWave aims to help brands capitalize on the programmic advertising capabilities by purchasing time on a podcast geared to a specific demographic. For example, brands can approach PodWave to have content featured that would be relayed to audiences specifically in LA.
Programmic Podcast Services
More Stats +/-
Athletic Comedian Run Campaigns
Podcast Host Competitions
Short Story Hotlines
Fantasy Production Aftershows
Feature-Focused Auto Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.