Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

PodWave Encourages Companies to Use Podcasts in Branding

 - Jul 13, 2016
References: podcasternews & marketingmag
With the rise in popularity of audio streaming, the podcast service PodWave is a program designed by AdsWizz to help brands utilize the platform in branding. The service provides companies with the ability of testing out advertising via podcasts on a temporary basis, before committing fully to a partnership. This ideal for brands looking to experiment with the benefits podcasts offer to see if the outlet is suited to their goals.

Podcasts are a popular medium consumers turn to for news, cultural and literary updates in a vast variety of fields. With over 56 million listeners, PodWave aims to help brands capitalize on the programmic advertising capabilities by purchasing time on a podcast geared to a specific demographic. For example, brands can approach PodWave to have content featured that would be relayed to audiences specifically in LA.