A student from the VCU Brandcenter named Dennis Chen designed a series of images that make use of well-known brands creatively.
He replaces the product names with job titles and creates a brutally truthful and comical slogan to go along with each. The images seem to be centered around a summer theme, with many of the items linked to barbecuing and cooling off in the hot weather. Two Heinz bottles have the company's name replaced with the title 'Junior Copy Writer' and 'Junior Art Director,' with the words beside reading 'Please Put Us on Everything.' In another he labels a bucket of ice cream with 'Account Execs,' paired with 'Changing the world one calendar invite at a time.'
Also included are renditions of well-known brands that comment on certain aspects within the company, with a six-pack of Stella Artois representing Snapchat advertising space, with the luxuriously marketed yet affordable beer going along with the phrase 'Seemingly Expensive' that's written in cursive.
Key Themes Behind This Trend
- Brand Job Swapping
- Employing popular product brands to represent job titles, providing humorous insights into the life of a job role.
- Satirical Personalized Branding
- Using creative personalized branding to create comical proclamations on companies and their employees from the viewpoint of specific job roles.
- Creative Branding Humor
- Developing creative and humorous brand representation for various industries and job titles.
Where This Applies
- Advertising Industry
- Innovating humorous branded advertisements that creatively promote a company's advertised roles.
- Marketing Industry
- Creating satirical and comical branding for industries and job titles to promote a unique brand identity for marketing purposes.
- Social Media Industry
- Promoting personalized and creative branding through social media platforms to increase reach and brand recognition.
