The AXE 'Find Your Magic' Mentorship Program is Empowering
Erica Francis — July 19, 2016 — Life-Stages
The AXE 'Find Your Magic' campaign is bringing a mentorship program to Canada in an effort to encourage men to embrace their individuality. AXE's chosen mentor in Toronto is Shane Vitaly Foran; a fashion designer who founded men's fashion line 'Vitaly Design' from the ground up.
Foran left the corporate world and built his company from the remaining $3000 on his student credit line. Using his expertise and know-how, the Vitaly designer will be paired up with illustrator Ben Johnston to mentor him on business development and garment design while they both collaborate on a new capsule collection for 'Clocks and Colours,' one of Foran's lines.
AXE's effort to translate its marketing campaign into a mentorship program is a great way to show consumers that the company follows through with the ideas it presents through its "Find You Magic" ads.
Foran left the corporate world and built his company from the remaining $3000 on his student credit line. Using his expertise and know-how, the Vitaly designer will be paired up with illustrator Ben Johnston to mentor him on business development and garment design while they both collaborate on a new capsule collection for 'Clocks and Colours,' one of Foran's lines.
AXE's effort to translate its marketing campaign into a mentorship program is a great way to show consumers that the company follows through with the ideas it presents through its "Find You Magic" ads.
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