The AXE 'Find Your Magic' campaign is bringing a mentorship program to Canada in an effort to encourage men to embrace their individuality. AXE's chosen mentor in Toronto is Shane Vitaly Foran; a fashion designer who founded men's fashion line 'Vitaly Design' from the ground up.
Foran left the corporate world and built his company from the remaining $3000 on his student credit line. Using his expertise and know-how, the Vitaly designer will be paired up with illustrator Ben Johnston to mentor him on business development and garment design while they both collaborate on a new capsule collection for 'Clocks and Colours,' one of Foran's lines.
AXE's effort to translate its marketing campaign into a mentorship program is a great way to show consumers that the company follows through with the ideas it presents through its "Find You Magic" ads.
Why This Trend Is Growing
- Male Empowerment Campaigns
- There is a growing trend of male-focused campaigns that aim to empower men to embrace their individuality and achieve their goals.
- Mentorship Programs
- Mentorship programs that connect established professionals with up-and-coming talent are becoming increasingly popular as a way to promote career growth and development.
- Collaborative Capsule Collections
- Brands are partnering with artists and designers to create limited-edition collections that bring together multiple creative perspectives and offer consumers something unique.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from mentorship programs that help emerging designers build their skills and businesses to compete in a crowded market.
- Consumer Goods
- Companies in the consumer goods industry can use male empowerment campaigns to establish a loyal customer base that identifies strongly with their brand values.
- Marketing and Advertising
- Marketing and advertising agencies can offer mentorship programs as a value-added service to clients looking to build their brands and connect with consumers on a deeper level.
