The chips branding designed by the creative agency 'Our Revolution' is both eye-catching and reflective of the product it holds.
Unlike many other chips, 'The Veggie Patch' does not have processed ingredients, use excessive oil or use several ingredients that may be unrecognizable to most consumers. Instead, the company packages and sells chips that come in the form of many different vegetables -- including parsnips, beets, sweet potatoes and carrots. The chips branding reflects the contents of the packaging, with deep pinks, oranges and greens that are assigned to vegetables of the same color. The packaging is both simple and natural, while also being bold enough to capture the attention of consumers.
These nutritious chips are represented in rustic packaging that would appeal perfectly to the company's consumer base.
What's Driving This Trend
- Healthy Snacks
- There's an opportunity for companies to create and market healthy snack alternatives like vegetable chips that cater to consumers looking for nutritious options.
- Natural Packaging
- Consumer interest in natural and organic products may lead to more companies using eco-friendly materials and natural colors for packaging design.
- Color-coded Packaging
- Creative packaging that uses bold and distinct colors to reflect the product's ingredients can attract consumers looking for specific types of snacks and flavors.
Who This Affects Most
- Snack Food Industry
- Healthier snack options like vegetable chips can disrupt the traditional market and appeal to health-conscious consumers.
- Packaging Industry
- The trend towards eco-friendly and natural packaging materials provides opportunities for innovation and differentiation.
- Marketing and Advertising Industry
- More companies may shift towards visually appealing and informative natural packaging designs that reflect the product's quality and values.
