The chips branding designed by the creative agency 'Our Revolution' is both eye-catching and reflective of the product it holds.
Unlike many other chips, 'The Veggie Patch' does not have processed ingredients, use excessive oil or use several ingredients that may be unrecognizable to most consumers. Instead, the company packages and sells chips that come in the form of many different vegetables -- including parsnips, beets, sweet potatoes and carrots. The chips branding reflects the contents of the packaging, with deep pinks, oranges and greens that are assigned to vegetables of the same color. The packaging is both simple and natural, while also being bold enough to capture the attention of consumers.
These nutritious chips are represented in rustic packaging that would appeal perfectly to the company's consumer base.