Last fall, the frozen vegetable brand Birds Eye teamed up with Disney to give its healthy side dishes more kid-friendly packaging. With a growing number of parents looking for nutrient-rich foods, these frozen meals give busy moms and dads an easy way to ensure children are eating enough vegetables.
The Disney-branded meals consist of Birds Eye's Steamfresh frozen meals in a range of enticing flavors. Made with whole grain pasta and real vegetables, the meals are meant to be a nutritious option that still appeals to children's taste preferences. In order to make the meals even more enticing, Birds Eye added Disney characters to the packaging of each meal and then molded the pasta into the shape of each character. As Disney's vice president for licensing consumables explains, "Our hope is that with the help of their favorite Disney characters, families can enjoy nutritious and convenient meal options together."
What Makes This Trend Stand Out
- Branded Frozen Meals
- More brands will collaborate with popular children's characters to make their healthy food options more appealing.
- Healthy Convenience Foods
- There will be an increase in health-conscious food options that are quick and easy to prepare and consume.
- Character-shaped Food
- More food products will be shaped like popular characters to make them more appealing to children and encourage healthy eating habits.
Sectors Adopting This
- Frozen Food Industry
- Frozen food companies will continue to adapt to changing consumer preferences for healthy, convenient and child-friendly options.
- Licensing Industry
- Licensing companies will collaborate more with food brands to create character-branded products that link the brand to popular children's characters.
- Healthy Food Industry
- The healthy food industry will increasingly shift their focus towards developing nutritious meal options that are aimed at encouraging healthy eating habits in children.
