Family-owned Hawaii-inspired fast-casual restaurant chain Ono Hawaiian BBQ collaborated with Walt Disney Animation Studios in anticipation of the release of Moana 2, and introduced an improved Ono Keiki Meal for kids. This fresh, healthy kid-friendly meal features a choice of made-to-order protein, a scoop of rice, steamed vegetables, a Tree Top 100% Apple Juice Box, and a Tree Top Triple Berry Apple Sauce Pouch.
Brands are leveraging blockbuster movies to create fun, officially licensed collaborations that capture the spirit of the films to engage and immerse fans in new ways. The Barbie movie set the bar high, partnering with over 100 brands to launch themed products ranging from fashion and beauty to food, sparking a new wave of cross-industry collaborations.
What Makes This Trend Stand Out
- Movie-themed Meals
- Restaurants are tapping into popular movie franchises to offer themed meals that enhance the dining experience for both kids and adults.
- Healthy Kid's Meals
- Family dining establishments are innovating their children's menu options by incorporating healthy and fresh ingredients to appeal to health-conscious parents.
- Cross-industry Collaborations
- Brands from various sectors are partnering with entertainment studios to create themed products that engage customers in immersive, multi-faceted experiences.
Sectors Adopting This
- Fast-casual Restaurants
- The fast-casual dining sector is exploring themed menu items to attract families and enhance the dining experience associated with major movie releases.
- Children's Nutrition
- The children's nutrition industry is experiencing growth with the introduction of healthier meal options in kid-friendly settings, appealing to modern dietary preferences.
- Entertainment Merchandising
- The entertainment merchandising industry is driving cross-promotional opportunities by collaborating with diverse brands to launch official movie-themed products.
