Food truck food is the inspiration behind the newest potato chip flavors from Wise Snacks. Its Food Truck Favorites line is being kicked off with two flavors, Loaded Chili Cheese Dog and Beef Barbacoa Tacos, which take inspiration from New York City's Papaya King and Boston’s North East of the Border respectively. The logo of each food truck is a main feature on each of the Food Truck Favorites potato chip bags, which will appeal to both foodies and fans of the food trucks.
Wise Snacks is known to have a loyal following a Baby Boomers. The popularity of food trucks has now come full circle, with several brands using food truck flavors as the inspiration for their packaged retail products.