In celebration of the annual SeaWheeze Half Marathon and Sunset Festival, Lululemon joined forces with Stanley Park Brewing to create a limited-edition lemon beer. The all-new 'Courageous Blonde' is described as an unfiltered, full-bodied Kölsch-style blonde ale" that will be available to all those who attend the SeaWheeze Sunset Festival.
In years past, Lululemon has collaborated with Stanley Park Brewing to create other collaborative brews like Curiosity Lager and Sunset Strawberry Wit.
The booming craft beer industry has inspired several other unexpected brands from outside the food and beverage industry to collaborate with breweries to create beverages that they can put their own stamp on. The introduction of Courageous Blonde gives Lululemon fans an entirely new way to get a taste of their favorite brand.