"Do it now," "Feel magical" and "Live your dreams" are just a few of the phrases that can be found on superfood product packaging from TruVibe. Products like hemp seeds, cacao powder and chia seeds are branded with themes like confidence, courage and happiness, promising that these raw and organic superfoods are packed with pure goodness.
While superfoods are often branded in such a way that only highlights their health benefits, the front side of these TruVibe packages are explicitly tied to positive state of being. On the back of the packets, the brand does go into some of the more traditional benefits of each superfood, but also reminds: "Real wealth is health and happiness."
These inspirational packages will resonate with health-conscious consumers who will enjoy opening up their kitchen cupboards to find positive affirmations.
Why This Trend Is Growing
- Positive Branding
- There is an opportunity to differentiate in the market by adding inspirational and motivational messages to product packaging.
- Health and Wellness Branding
- This trend is an indicator of a larger shift towards health and wellness culture.
- Packaging as a Platform
- The packaging, beyond functionality, can be utilized as a platform to communicate brand values and messaging.
Industries Being Reshaped
- Food and Beverage Industry
- There is an opportunity for companies in this industry to differentiate themselves by adding an emotional connection and value proposition to their packaging design.
- Health and Wellness Industry
- This trend is relevant for companies operating in the health and wellness industry, which emphasize the holistic wellbeing of consumers.
- Marketing and Advertising Industry
- The trend presents an opportunity for marketing agencies to further develop and innovate branding strategies for both new and established industry players.
