"Do it now," "Feel magical" and "Live your dreams" are just a few of the phrases that can be found on superfood product packaging from TruVibe. Products like hemp seeds, cacao powder and chia seeds are branded with themes like confidence, courage and happiness, promising that these raw and organic superfoods are packed with pure goodness.
While superfoods are often branded in such a way that only highlights their health benefits, the front side of these TruVibe packages are explicitly tied to positive state of being. On the back of the packets, the brand does go into some of the more traditional benefits of each superfood, but also reminds: "Real wealth is health and happiness."
These inspirational packages will resonate with health-conscious consumers who will enjoy opening up their kitchen cupboards to find positive affirmations.