Earlier this summer, consumers began posting pictures of unofficial rainbow drinks purchased at Starbucks stores. Now the chain is giving more fans the opportunity to get their hands on the colorful summer sippers by releasing the recipe for each boldly hued creation.
In an effort to capitalize on the popularity of its colorful beverages, Starbucks took to its social media channels to reveal the recipe for each of its rainbow drinks. As a result, consumers can now find out all the ingredients necessary for creating colorful creations such as the matcha-flavored Green Drink and the blackberry-infused Purple Drink.
While not officially included as part of Starbucks' drink menu, the brand's latest move to make the drinks more accessible perfectly capitalizes on a social media phenomenon.
Unofficial Rainbow Drink Menus
More Stats +/-
Sweetened Cold Brew Coffees
Photogenic Coffee Granitas
Warming Winter Lattes
Caffeinated Rainbow Frappuccinos
Waffle Cone-Flavored Drinks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.