Starbucks announced the release of the 'Paradise Drink' and the 'Pineapple Passionfruit' for the summer season. The Paradise Drink joins the company's list of Refreshers as a non-dairy option that is perfect for the hotter times of year. According to Starbucks, the Paradise Drink is "like sunshine in a cup." This beverage is made with pineapple, passionfruit, and coconut milk to make it creamier while maintaining its tropical roots.
The Pineapple Passionfruit drink on the other hand features no coconut milk at all, making it an excellent option for customers who want tropical flavors without thicker, creamier textures. Both the Paradise Drink and the Pineapple Passionfruit drink are available as of June 21st, 2022, at Starbucks locations across North America.
Image Credit: Starbucks
What Makes This Trend Stand Out
- Non-dairy Refreshers
- Opportunity for companies to create and market non-dairy refreshing drinks to cater to customers looking for healthier and more eco-friendly beverage options.
- Tropical Fruit Infusions
- Opportunity for beverage companies to introduce new exotic fruit flavors to their product lines and appeal to customers looking for unique flavors in their beverages.
- Seasonal Menu Offerings
- Opportunity for companies to continuously innovate and update their menu offerings to keep up with changing customer tastes and preferences, keeping them engaged and loyal to a particular brand.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to create new refreshing and innovative drinks that cater to customers' changing taste, preferences, and dietary requirements.
- Hospitality
- Opportunity for hospitality service providers to add unique and refreshing drink options to their menu, adding value for customers and increasing revenues.
- Retail
- Opportunity for retail companies to partner with beverage manufacturers and introduce unique and refreshing drinks in their stores, catering to customers' evolving preferences and taste to stay ahead of the competition.
