Knowing that it's not always comfortable for some consumers to drink out of a can, Ball Packaging Europe released what it is calling an "integrated straw solution (ISS)" that adds a built-in straw to a can.
The development of this new packaging system is a perfect fit for flavored alcoholic beverages targeted towards women and kids who need a convenient way to drink on the go. So far, this ISS system has been adapted for the Polish Sulimar Brewery's Cornelius Grapefruit beer, which was previously only available in bottles.
Since including a straw with a beverage usually requires it to be protectively wrapped until use and affixed to the packaging in some way, this ready-to-drink system makes it much easier to grab a drink and go, without fretting about finding a straw or throwing it out separately afterwards.
What's Driving This Trend
- Integrated Straw Solutions
- The development of integrated straw solutions presents an opportunity for beverage companies to offer convenient and on-the-go drinking experiences.
- Flavored Alcoholic Beverages
- The rise in flavored alcoholic beverages creates an opportunity for companies to innovate packaging solutions, such as straw-incorporating cans, that cater to the target market's preferences.
- Ready-to-drink Packaging
- The adoption of ready-to-drink packaging systems, like cans with integrated straws, provides beverage companies with a disruptive innovation opportunity to offer a more convenient drinking experience.
Who This Affects Most
- Beverage Packaging
- The development of straw-incorporating cans opens up opportunities for beverage packaging companies to provide innovative solutions that enhance the drinking experience.
- Flavored Alcoholic Beverage
- The introduction of straw-incorporating cans presents a disruptive innovation opportunity in the flavored alcoholic beverage industry, allowing companies to differentiate their products and appeal to consumers.
- Convenience Products
- The growing demand for convenient drinking options creates an opportunity for convenience product companies to incorporate integrated straw solutions into their packaging, offering a hassle-free experience to consumers.
