Graphic Illustration Wine Branding

These wine label designs are emblazoned with the imagery of different animals to correlate the robust nature of the libation within the bottle to consumer. Wine is a drink traditionally consumed by older generations, but as demographics like Millennials experience a change in their taste preferences they're reaching for more mature options. As such, the need for packaging that speaks to these demographics in a more stylish way helps to create a connection that's based on lifestyle and design preferences.

The wine label designs observed here are the work of Tommy Tan and include a green dragon Malbec, the howl Merlot with the imagery of a wolf and the stag Pinot Noir with the head of a buck. Each one features a geometric aesthetic that makes them identifiable, chromatic and more suited towards the younger wine drinker.