What is the trend of geometric wine label designs?

Innovation opportunity for wine brands to redesign their packaging using a modern, geometric aesthetic that appeals to younger generations.

What is the trend of animal imagery on wine labels?

Innovation opportunity for wine brands to incorporate images of animals on their packaging to evoke the robust nature of the wine within.

What is the trend of connecting through lifestyle and design?

Innovation opportunity for wine brands to create a connection with younger demographics by speaking to their lifestyle and design preferences through their packaging.

What are the implications for the alcohol & beverage industry?

Opportunity for alcohol and beverage industry to create innovative packaging that appeals to younger consumers.

What are the implications for the graphic design industry?

Opportunity for the graphic design industry to partner with wine brands to create modern, visually appealing wine label designs.

What are the implications for the marketing & advertising industry?

Opportunity for marketing and advertising industry to help wine brands connect with younger demographics through their packaging and branding.

Graphic Illustration Wine Branding : label design

Graphic Illustration Wine Branding

Nostalgic Game-Inspired Wine Bottles Image 1

These Wine Label Designs are Ornately Natural and Stylish

Michael Hemsworth — October 27, 2016 — Lifestyle

References: behance.net & packageinspiration

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These wine label designs are emblazoned with the imagery of different animals to correlate the robust nature of the libation within the bottle to consumer. Wine is a drink traditionally consumed by older generations, but as demographics like Millennials experience a change in their taste preferences they're reaching for more mature options. As such, the need for packaging that speaks to these demographics in a more stylish way helps to create a connection that's based on lifestyle and design preferences.

The wine label designs observed here are the work of Tommy Tan and include a green dragon Malbec, the howl Merlot with the imagery of a wolf and the stag Pinot Noir with the head of a buck. Each one features a geometric aesthetic that makes them identifiable, chromatic and more suited towards the younger wine drinker.

Trend Themes

Geometric Wine Label Designs — Innovation opportunity for wine brands to redesign their packaging using a modern, geometric aesthetic that appeals to younger generations.
Animal Imagery on Wine Labels — Innovation opportunity for wine brands to incorporate images of animals on their packaging to evoke the robust nature of the wine within.
Connecting Through Lifestyle and Design — Innovation opportunity for wine brands to create a connection with younger demographics by speaking to their lifestyle and design preferences through their packaging.

Industry Implications

Alcohol & Beverage — Opportunity for alcohol and beverage industry to create innovative packaging that appeals to younger consumers.
Graphic Design — Opportunity for the graphic design industry to partner with wine brands to create modern, visually appealing wine label designs.
Marketing & Advertising — Opportunity for marketing and advertising industry to help wine brands connect with younger demographics through their packaging and branding.

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