These Cerveza de Valencia beers were designed by the creative agency 'Brandsummit' and each of the three beers in the collection references old legends from Valencia, Spain.
The beers come in simple black bottles with minimalist branding – but the labeling that does exist was designed to represent the spooky legends that Valencian children are told when they are growing up. Each bottle features a minimalist graphic of a creature, while the backs of the bottles reveal a short version of the legend that creature comes from. The beers feature colored embellishments in yellow, orange and red.
The agency Brandsummit managed to take a myth and interpret it in a modern context for the Cerveza de Valencia brand.
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