These Cerveza de Valencia beers were designed by the creative agency 'Brandsummit' and each of the three beers in the collection references old legends from Valencia, Spain.
The beers come in simple black bottles with minimalist branding – but the labeling that does exist was designed to represent the spooky legends that Valencian children are told when they are growing up. Each bottle features a minimalist graphic of a creature, while the backs of the bottles reveal a short version of the legend that creature comes from. The beers feature colored embellishments in yellow, orange and red.
The agency Brandsummit managed to take a myth and interpret it in a modern context for the Cerveza de Valencia brand.
Key Themes Behind This Trend
- Story-themed Beers
- Creating beers inspired by folklore and legends provides a unique and immersive drinking experience.
- Minimalist Branding
- Using simple and minimalist branding on beer bottles can make the product stand out on the shelf.
- Interpreting Myths for Modern Brands
- Interpreting traditional myths and legends in a modern context can help create innovative and engaging brand experiences.
Where This Applies
- Craft Beer
- Craft beer breweries can tap into the growing demand for unique and story-driven beer experiences.
- Creative Agencies
- Creative agencies specializing in branding and design can help breweries create compelling storytelling beer labels.
- Tourism and Hospitality
- Bars, restaurants, and tourist destinations can incorporate folklore-inspired beers to offer guests a memorable and immersive experience.
