Aaron-Harper Lee's vibrant bottle branding draws inspiration from Mexico's Day of the Dead holiday. This student project is designed for Two Prophets, a fictional tequila brand that originates in the country. Mexico's obsession with Dia De Los Muertos is synonymous with its history and culture and is the theme behind this liquor packaging.
Displayed in highlighter pink and yellow bottles, Two Prophets tequila is also adorned with sugar skull bottle branding. Its packages are inspired by Day of the Dead symbolism and represent two Mezcal liquor flavors. The 'Añejo' and 'Dorado' varieties are boldly represented and are accented with cork tops and colorful seals.
This liquor branding appeals to millennial consumers who are likely to gravitate towards bright and distinctive packaging when shopping.