The Absolut + Pantone Brand Concept Merges Color and Flavor

This Absolut + Pantone brand concept is the design work of the Txaber creative agency and imagines the utilization of the color brand as a way to convey flavor. The various bottles within the design concept are completely covered in the color from top to near the bottom with the brand's signature label that details the color and style.

Consumers shop with their senses as much if not more than with their needs in mind, which is being understood by a number of different brands that are focusing quite intently on packaging designs. The Absolut + Pantone brand concept sees what can happen when alcohol and design brands merge to create a packaging design that's focused on the literal consumption of a design concept.