Top 35 Alcohol Trends in February

From Gaelic Highlands Scotches to 50-Year-Old Whiskeys

These February 2017 alcohol trends cover a diverse selection of products, with exclusive Irish spirits, beers with flavors to complement seasonal changes and charitable tiger-branded rums being just a few examples.

One particularly strange product that's included in these February 2017 alcohol trends is Native Bar's insect-covered cocktails. Based in Singapore, the company has garnered global recognition for its odd concoctions. For the 'Antz Cocktail,' Native Bar uses Thai rum, aged sugarcane, coconut yogurt, salt, soursop and baked tapioca. Most interesting however are the toppings, which include weaves ants, a liquid nitrogen-frozen leaf and cubes of basil meringue. Reportedly, the insects have a unique sour flavor that complements the rest of the flavors flawlessly.

Also included are the House of Elrick's Loch Ness gins, which are made with water from the iconic lake in Scotland that's said to host the great mythical monster. Apart from the lake's filtered and distilled water, the gin includes hand-picked botanicals like juniper, coriander seeds and angelica root.

SCORE
6.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 99%
Freshness 8%
Gaelic Highlands Scotches
CATEGORY
Lifestyle
Gaelic Highlands Scotches
Seasonal Change Beers
CATEGORY
Lifestyle
Seasonal Change Beers
Unique Small-Batch Whiskeys
CATEGORY
Lifestyle
Unique Small-Batch Whiskeys
Yuzu Cocktail Bitters
CATEGORY
Lifestyle
Yuzu Cocktail Bitters
Yuzu Pale Ales
CATEGORY
Lifestyle
Yuzu Pale Ales
Premium Bartending Books
CATEGORY
Lifestyle
Premium Bartending Books
Celebratory Half-Century Whiskeys
CATEGORY
Lifestyle
Celebratory Half-Century Whiskeys
Loch Ness Gins
CATEGORY
Lifestyle
Loch Ness Gins
Whimsical Boozy Milkshakes
CATEGORY
Lifestyle
Whimsical Boozy Milkshakes
Craft Chocolate Chip Stouts
CATEGORY
Lifestyle
Craft Chocolate Chip Stouts
Charitable Tiger Rums
CATEGORY
Lifestyle
Charitable Tiger Rums
Premium Trinidadian Rums
CATEGORY
Lifestyle
Premium Trinidadian Rums
Donut-Topped Boozy Cocoas
CATEGORY
Lifestyle
Donut-Topped Boozy Cocoas
Limited-Edition Gold Vodkas
CATEGORY
Luxury
Limited-Edition Gold Vodkas
Millennial Scotch Whiskeys
CATEGORY
Lifestyle
Millennial Scotch Whiskeys
Citrusy Handcrafted Vodkas
CATEGORY
Lifestyle
Citrusy Handcrafted Vodkas
Yuzu-Flavored Liqueur
CATEGORY
Lifestyle
Yuzu-Flavored Liqueur
40-Year-Old Scotch Whiskies
CATEGORY
Lifestyle
40-Year-Old Scotch Whiskies
Agency-Designed Beer Kits
CATEGORY
Marketing
Agency-Designed Beer Kits
Gold Foil-Wrapped Wine Bottles
CATEGORY
Lifestyle
Gold Foil-Wrapped Wine Bottles
Premium Blended Whiskeys
CATEGORY
Lifestyle
Premium Blended Whiskeys
Ant-Filled Cocktails
CATEGORY
Lifestyle
Ant-Filled Cocktails
Mail-Friendly Wine Bottles
CATEGORY
Lifestyle
Mail-Friendly Wine Bottles
Premium Tequila Trios
CATEGORY
Lifestyle
Premium Tequila Trios
Botanical Cocktail Syrups
CATEGORY
Lifestyle
Botanical Cocktail Syrups
Exclusive Irish Spirits
CATEGORY
Lifestyle
Exclusive Irish Spirits
Color-Coordinated Vodka Branding
CATEGORY
Lifestyle
Color-Coordinated Vodka Branding
Connected Cocktail Libraries
CATEGORY
Lifestyle
Connected Cocktail Libraries
DIY Cognac Pop-Ups
CATEGORY
Lifestyle
DIY Cognac Pop-Ups
Whiskey-Branded Coffee
CATEGORY
Lifestyle
Whiskey-Branded Coffee
Gameshow-Inspired Drinking Games
CATEGORY
Lifestyle
Gameshow-Inspired Drinking Games
Medieval Series-Themed Bars
CATEGORY
Lifestyle
Medieval Series-Themed Bars
Super-Premium Tequila Collections
CATEGORY
Lifestyle
Super-Premium Tequila Collections
Multi-Lingual Beer Branding
CATEGORY
Lifestyle
Multi-Lingual Beer Branding

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