Where Bartenders Drink may be a particularly useful book now that consumers are interested in increasing their personal knowledge on the art of creating and tasting well-mixed drinks.
The book "unlocks secrets" from 300 bartending experts around the world. These secrets come in the form of knowledge on some of the best and most interesting bars in the world. These bars range across 60 countries, with 750 different locations being described in the book.
Whether this book is providing overviews on legendary locations or discussing ones that are much more popular and well-known locally, the book provides unique insights into the different bars, expertise and geographic locations that can be found in relation to alcohol consumption around the world.
Key Themes Behind This Trend
- Bartender Knowledge-sharing
- There is an opportunity in developing a platform for bartenders to share knowledge and insights across countries and regions.
- Global Cocktail Tourism
- Developing and marketing cocktail tourism packages to visit iconic and unique bars around the world is a disruptive innovation opportunity.
- Cocktail Home Learning
- Creating accessible and interactive online courses on cocktail creation can cater to home learners and enthusiasts interested in mixing and tasting well-made cocktails.
Where This Applies
- Hospitality
- Introducing the concept of bartenders as knowledge and experience providers can create a value-added service and differentiate from competitors.
- Tourism
- Creating cocktail tourism packages can tap into the experiential travel segment and provide unique and differentiated offerings to tourists.
- Education
- Developing online courses on cocktail creation can provide an alternative channel for revenue streams to educational institutions and bartending schools.
