This past September, The House of Angostura announced the debut of a super-premium aged rum called 'Angostura 1787.' With a nod to the history of Trinidad's long-standing sugar industry, the finely crafted sipping rum is a unique choice for discerning drinkers.
Angostura 1787 is a 15-year-old aged rum that "commemorates the establishment of the first sugar mill in Trinidad, at the famous Lapeyrouse sugar plantation, in 1787." The drink itself is made from a curated selection of rums chosen from the brand's vast aging warehouse -- each of which have been matured in charred oak barrels for 15 years. The result is a premium rum with aromas of oak, dried fruit and bananas, as well as top notes of apples. The taste features similar oak notes, with a hint of dried fruit and subtle toffee nuances.
With many consumers looking for high-end alternatives to mainstream alcohol brands, this super-premium rum is sure to be a hit.
Why This Trend Is Growing
- Premium Aged Spirits
- Opportunity for producing high-end, carefully aged spirits with unique flavor profiles.
- Historical Nostalgia
- Disruptive innovation opportunity in crafting products that pay homage to historical industries or events.
- Alternative Alcohol Choices
- Meeting the demand for sophisticated, premium alcoholic beverages outside of mainstream brands.
Industries Being Reshaped
- Craft Distilleries
- Craft distilleries can innovate by creating premium aged spirits in small batches using unique aging techniques.
- Heritage Brands
- Established brands with a rich history can leverage nostalgia to create premium products that resonate with consumers.
- Luxury Beverages
- The luxury beverage industry can tap into the demand for high-end alcoholic alternatives by showcasing unique flavors and premium craftsmanship.
