Bionic Brew Features Playful, Futuristic Branding

 - Jan 23, 2017
References: helmsworkshop & thedieline
The premium beer brand Bionic Brew is based in Austin, Texas and its branding was revamped so that it better suited the Chinese market that it would soon be entering.

The brand wanted to focus on the fact that the world is becoming increasingly connected, and chose to offer multi-lingual labeling as a result of this. The branding was designed by the creative agency Helms Workshop, and the bottles and cans in the collection are sleekly shaped and offer labeling in both English and Chinese characters.

There are several flavors in the Bionic Brew collection including the American Pale Ale which has malty, fruity and citrus flavors, and an American IPA that is hoppy, bold and tropical.