The Pop-Up Geeks, a team of event planners based in Edinburgh, set up a Game of Thrones bar for the many die-hard fans of the HBO series that's based on George R. R. Martin's works.
Dubbed 'Blood and Wine,' the origin of the Game of Thrones bar is humorously summarized on The Pop-Up Geeks' website with the words, "Our Maesters have sifted through scrolls, trawled through parchments and painstakingly sampled the many wines, ales, spirits and infusions found within the pages of George R.R. Martin's epic 'A Song of Ice and Fire' series to source only the finest that the Seven Kingdoms have to offer."
The bar will be open every Wednesday and Thursday night up until the end of February 2017. The menu features items like "Myrish fire wine and Black Tar Rum cocktails," as well as mock Frey pies. In addition to enjoying the obscurely medieval menu, visitors can pose and play with the many series-themed props that decorate the interior.
What Makes This Trend Stand Out
- Themed Bars
- Opportunity for creating immersive themed experiences to attract niche fan bases.
- Pop-up Events
- Potential for temporary and exclusive pop-up bars to generate hype and drive foot traffic.
- Book-based Experiences
- Demand for immersive experiences based on popular books and franchises.
Sectors Adopting This
- Event Planning
- Event planners can capitalize on the trend by organizing themed bars and pop-up events.
- Hospitality
- Hotels, restaurants, and bars can create unique experiences to attract customers with themed bars and events.
- Entertainment
- Franchise owners and content creators can create immersive experiences based on their popular books or series to engage with fans.
