La Maison Remy Martin Offered Members the Chance to Blend Their Own Cognac

 - Jan 19, 2017
References: remymartin & cognacdailynews
Cognac is automatically associated with class and fine craftsmanship, and the La Maison Remy Martin pop-up, which recently took place in New York, gave consumers a peek into the process behind the spirit. The experience consisted of scheduled sessions in which attendees got the chance to learn about cognac (while getting a sample of Remy Martin to help guide them through their education.)

La Maison Remy Martin's sessions took consumers through the complete process of creating the spirit, including the grapes on the vine, the blending process, and the Remy Martin cellars. At the end of the session, the attendees were shown how to blend their own cognac -- an interactive element that garnered increased interest in the drink as a whole.