Vin santo is a popular style of Italian dessert wine and this particular one has the simple title of 'X.'
The unique and mysterious title of the wine is reflected in its bottle's branding as well. Designed by the creative agency Lander Project for its client Vignamaggio, the vin santo is offered in only 100 limited edition bottles. The bottles are limited for a reason, as they are decorated with sophisticated labels that are made from 24 carat gold. The vin santos feature no extra labelling except for a stamped "X" on them, making them appear both mysterious and luxurious at the same time.
These limited edition bottles are effective in maintaining an enigmatic look that consumers will be drawn to.
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