Los Figaro is a creative agency based in Mexico that decided to offer its clients New Year's gifts.
The self-described "kit" comes with three different artisanal beers that are offered in short, curvy bottles. The bottles are placed in structured prismatic packages that are black and white in color and feature strategically cut holes that allow those who receive the gift to view its contents. The labels on the beer bottles are designed to represent wintertime -- but a winter that is both warm and snowy at the same time. The name of the drinks reference a Mexican Christmas carol that translates to "Drink, Drink, and Drink Again."
These Los Figaro gifts work to establish strong relationships with clients in a way that uses humor.
Why This Trend Is Growing
- Artisanal Gift Kits
- Companies can create artisanal gift kits with unique packaging and witty labels to establish relationships with clients in a humorous way.
- Innovative Packaging
- Innovative packaging with strategically cut holes and creative designs can make a product more visually appealing and create a memorable unboxing experience.
- Localized Marketing
- Referencing local traditions or sayings, like Los Figaro's use of a Christmas carol in beer names, can make a product feel more personalized and relevant to specific audiences.
Industries Being Reshaped
- Advertising
- Advertising agencies can create unique gift kits to showcase their creativity and establish strong relationships with clients.
- Beverage
- Beverage companies can use innovative packaging and witty label designs to create a memorable and visually appealing product for consumers.
- Marketing
- Marketing professionals can use localized references like Los Figaro to appeal to specific demographics and create a personalized product or campaign.
