These February 2017 packaging trends reveal a mix of products that use color, history and culture in order to stand out from competitors.
The gelato brand 'Nancy Silverton's Nancy's Fancy Gelato' is based in the United States, but its products aim to offer an authentic Italian experience. The brand does this through rustic labeling and through its use of dynamic flavors. In order to fuse its traditional influences with ones that are more contemporary, the brand uses clear jar-like containers to hold its products.
Sakhi Copenhagen was designed to fuse aspects of Eastern cultures with aspects of Western ones. The beauty brand uses skin-enhancing ingredients that are popular in the East, and combines those with the minimalist branding that is associated with Nordic design styles.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
