TEALEAVES' Newest Project Celebrates the Chinese Lunar New Year
Mishal Omar — January 18, 2017 — Lifestyle
References: tealeaves & thedieline
According to the Chinese lunar calendar, 2017 is the Year of the Rooster– a fact that the brand TEALEAVES was inspired by for its newest project.
The brand came out with a special-edition 'Lucky Envelope' – its own interpretation of the Red Envelopes that people in China and Southeast Asian countries give out when celebrating occasions like birthdays, the New Year and weddings. The Lucky Envelope contains two different tea blends by TEALEAVES: an 'Organic Long Life Green' tea and an 'Organic Imperial Oolong. The boxes are packaged in a red color, while the rooster and labeling is revealed in a gold color.
TEALEAVES celebrates the Chinese New Year in a way that combines both traditional and modern designs.
The brand came out with a special-edition 'Lucky Envelope' – its own interpretation of the Red Envelopes that people in China and Southeast Asian countries give out when celebrating occasions like birthdays, the New Year and weddings. The Lucky Envelope contains two different tea blends by TEALEAVES: an 'Organic Long Life Green' tea and an 'Organic Imperial Oolong. The boxes are packaged in a red color, while the rooster and labeling is revealed in a gold color.
TEALEAVES celebrates the Chinese New Year in a way that combines both traditional and modern designs.
Trend Themes
1. Cultural Celebration Products - There is a growing demand for products that allow individuals to celebrate their culture and traditions in a modern yet meaningful way.
2. Organic Tea Blends - Consumers are increasingly interested in organic and all-natural products, creating a market opportunity for companies to create unique blends of organic tea.
3. Limited-edition Collaborations - Collaborating with artists and designers for limited-edition products creates a sense of exclusivity and excitement among consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of cultural celebrations by creating unique products that align with cultural traditions and draw on modern aesthetics.
2. Retail - Retailers can partner with artists and designers to create limited-edition collaborations that bring new customers and generate a sense of exclusivity.
3. Personal Care - The personal care industry can develop organic and all-natural tea products that appeal to health-conscious consumers seeking new and unique tea blends.
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