The Italian brand Vagheggi S.p.A is known for its floral perfumes and its newest limited edition series features direct visual references to flowers.
Designed by the creative agency Weagroup, the packaging applies a literal interpretation of the term "floral influence". On the outside, the floral perfume packaging features a white backdrop with delicate flowery images. The package opens up to reveal a flower-like shape, inspired by the shape and colors of the peony flower. The limited edition perfume comes in a small glass bottle with a dropper top, making it stand out from the sprays that dominate the market.
This perfume branding is able to offer an air of luxury and sophistication, while still being creative.
What's Driving This Trend
- Floral Packaging
- Brands can use floral packaging to create a visual representation of their product, that is both simple, sophisticated and still creative, while giving consumers an added sense of luxury
- Creative/differentiated Packaging
- Brands can use unique packaging designs to differentiate themselves from the competition and create a memorable experience for the consumer, while giving them an added sense of luxury
- Limited Edition Releases
- Companies can use limited edition releases to generate excitement around their products, and drive interest and demand for future product releases
Who This Affects Most
- Perfume and Fragrance
- Perfume and Fragrance companies can use creative packaging designs and limited edition releases to create a unique and premium brand perception and to differentiate themselves from the competition
- Cosmetics and Beauty
- Cosmetics and Beauty companies can use floral packaging and unique packaging design to create a visually appealing and premium brand perception and to differentiate themselves from the competition
- Luxury Goods
- Luxury goods companies can use creative and unique packaging designs, limited edition releases, and floral packaging to create a luxurious and exclusive brand perception, while driving demand and interest for future product releases
