These February 2017 cosmetic trends cover products like neon and push pop-inspired lipstick ranges, snail essence hair masks, revolutionary acne-clearing face masks and aromatherapy shaving foams.
Products and initiatives centered around pop culture are also plentiful, with Burberry's employment of Jude Law's daughter, Iris, for its new campaign effort being just one example. Another brand effort that ignited excitement amongst consumers is the Sailor Moon eye shadow palette from Creer Beaute, which comes covered in colorful rhinestones and holds a selection of shimmery shades for women wanting to express their inner anime princess.
Also featured in these February 2017 cosmetic trends is the nude nail polish range that was presented by Caption. To diversify the definition of "nude" to suit more than just Caucasian consumers, the brand created 12 different subtle shades to complement a vast variety of skin tones -- showing how the beauty industry is evolving to meet current consumer demands.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
