With a total of 28 different shades making up the new 'ColourRocker' collection from MAC, it makes sense that a great number of the shades included are a little on the unconventional side.
Although there's plenty of more neutral hues to satisfy consumers who might be looking for a more subtle shade to wear on the daily, there's a vast variety of bold hues for those interested in making a statement. A few colors that fall under this category include the pastel blue 'Instant Icon,' the highlighter green 'Madness' and the light lilac hue that's dubbed 'Flatter Me Fierce.'
Also featured is a bright orange, teal and a deep violet shade. Each has a matte finish that allows the pigmented color to pop. Consumers can expect the entire ColourRocker collection to release in February.
What Makes This Trend Stand Out
- Bold Lipstick Shades
- Expanded range of unconventional lipstick shades creates opportunities for makeup companies to cater to daring consumers.
- Matte Lipstick Finish
- Growing trend of matte lipstick finish can be capitalized on by makeup companies to offer unique matte shades for consumers.
- Personalized Lipstick
- Individualization of makeup trends creates opportunities for companies to offer customizable lipstick shades according to individual preferences.
Sectors Adopting This
- Cosmetics
- The cosmetics industry can benefit from the growing trend of bold and unconventional lipstick shades in its product portfolio.
- Fashion
- Fashion industry can collaborate with makeup companies to offer bold lipstick shades for runway models that add a unique element to fashion shows.
- Retail
- Retailers selling makeup products can take advantage of the trend towards bold lipstick shades and offer more non-traditional products to draw in daring consumers.
