With the introduction of The Original Unicorn Brushes, Unicorn Lashes first introduced consumers to makeup applicators inspired by mythical creatures. The beauty brand is now looking to a mythical creature of the sea for its newest collection, which will take cues from colorful mermaid tails for the handles of the Mermaid Brushes.
The original concept art for the mythical makeup brushes was recently shared to Instagram, alongside notes that the set will be developed and packaged in a shell-shaped carrying and storage case.
As well as seeking out cosmetic holographic or pearlescent products that will give them an otherworldly glow, many consumers are now excitedly purchasing novelty makeup applicators shaped like everything from pointed unicorn horns to wizard wands and rose bouquets.
Key Themes Behind This Trend
- Novelty Makeup Applicators
- Beauty brands can create a disruptive innovation opportunity by introducing a line of makeup applicators inspired by mythical and mystical creatures, objects and symbols.
- Mythical Makeup Brushes
- Beauty brands can create a disruptive innovation opportunity by introducing a line of makeup brushes inspired by mythical creatures and objects to add value to their products.
- Mermaid-inspired Beauty
- Beauty brands can create a disruptive innovation opportunity by introducing mermaid-inspired makeup products to cater to consumers who are seeking a unique and refreshing product line.
Where This Applies
- Cosmetics
- Cosmetic companies can take advantage of the growing trend of novelty makeup applicators by introducing new lines and collections to cater to different consumer preferences.
- Fashion
- Fashion brands can find opportunities in partnering with cosmetic brands to introduce themed makeup products inspired by mythical and mystical creatures which can open new channels of sales.
- Lifestyle Retail
- Lifestyle Retail centers can create a disruptive innovation opportunity by creating special mermaid-themed sections with beauty products that cater to consumers seeking unique and refreshing products.
