- Feb 4, 2019
While many consumers are eager to invest in their own self-care, the time required to indulge in long rituals is not always available, so many skincare and haircare brands are releasing one-minute beauty treatments that are fast-acting and deliver instantaneous results. Many face masks on the market are meant to be applied to the skin and left to sit for anywhere from 10 to 15 minutes but some brands have condensed this time to just 60 seconds, as seen in GlamGlow's INSTAMUD pore-refining treatment. Similarly, Garnier released a collection of '1 Minute Hair Masks' with products that are reparative and others that are smoothing.

Across these fast-acting treatments, one of the most common ingredients is Vitamin C, which is known for its brightening qualities, ability to stimulate collagen production and fight wrinkles.

From Fast-Acting Facial Treatments to Exfoliating Skincare Foams: