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One-Minute Hair Masks

The Garnier Fructis '1 Minute Hair Masks' Quickly Nourish One's Tresses

— January 17, 2018 — Fashion
While there are some hair masks that should be left to sit on the hair for about 30 minutes before showering, others are best left overnight for a deep conditioning. In general, consumers have come to believe that they will achieve better results the longer a treatment remains in their hair—but Garnier is challenging this notion with its all-new collection of '1 Minute Hair Masks.'

The Garnier Fructis Treat 1 Minute Hair Masks are packed with 98% naturally derived ingredients and offered in different formulas to suit different purposes. The range includes options for damage repair, others for smoothing and improving the vibrancy of one's color with extracts from papaya, avocado and goji berries.

To use the fast-acting hair treatments, Garnier suggests applying the masks after shampooing on wet hair. After a minute, the products can be rinsed out. Alternatively, the hair masks may also be used as conditioners and leave-in treatments.
Trend Themes
1. Quick Hair Masks - The trend towards short-duration hair masks is growing, with potential for further innovation in ingredients and application methods.
2. Naturally Derived Products - Consumers are increasingly seeking hair treatments made with natural ingredients, creating opportunities for development of products with high levels of naturally derived components.
3. Multi-purpose Hair Treatments - The demand for multi-functional hair treatments is on the rise, creating opportunities to develop products that offer a combination of benefits in a single application.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage the trend toward quick hair masks and natural ingredients, and capitalize on the demand for multi-purpose hair treatments.
2. Natural and Organic Products - The growing demand for hair treatments made with natural ingredients presents an opportunity for the natural and organic products industry to create innovative products with high levels of naturally derived components.
3. E-commerce - The convenience of quick-acting hair masks makes them suitable for sale through e-commerce platforms, creating opportunities for the e-commerce industry to enter the beauty and personal care market.
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