The Pantene Pro-V 'Intense Rescue Shots' Revive Damaged Hair
Laura McQuarrie — January 3, 2019 — Fashion
References: pantene & hellogiggles
The Pantene Pro-V Intense Rescue Shots are a new drugstore hair treatment for intensely damaged hair that have the potential to help with split ends and "extreme damage." For the packaging of the product, Pantene opted for an ampoule-style treatment that delivers a concentrated formula with a targeted applicator.
With this new product, consumers are able to enjoy salon-like care from the comfort of home, which is beneficial for keeping the hair healthy in between regular professional treatments. In the formula, which can be used in place of one's normal hair conditioner weekly as needed, Pro-Vitamin B5 helps to target the damage caused by styling and environmental stressors. The concentrated hair treatment can be used from root to tip, with a focus on the areas of most damage, left to sit for 30 seconds and then effortlessly rinsed away.
With this new product, consumers are able to enjoy salon-like care from the comfort of home, which is beneficial for keeping the hair healthy in between regular professional treatments. In the formula, which can be used in place of one's normal hair conditioner weekly as needed, Pro-Vitamin B5 helps to target the damage caused by styling and environmental stressors. The concentrated hair treatment can be used from root to tip, with a focus on the areas of most damage, left to sit for 30 seconds and then effortlessly rinsed away.
Trend Themes
1. Intense Hair Treatments - The trend towards offering intensive and targeted hair treatments could lead to new formulations for specific hair types and concerns.
2. At-home Hair Care - The growth of at-home hair care treatments presents an opportunity for hair care companies to innovate and offer specialized treatments within a convenient format for consumers.
3. Targeted Hair Damage Repair - Developing hair treatments with targeted formulas for specific types of hair damage could be a disruptive innovation opportunity in the hair care industry.
Industry Implications
1. Hair Care - The hair care industry could benefit from the trend towards targeted and intense hair treatments that offer salon-like care from the comfort of home.
2. Packaging - As the packaging of hair treatments becomes more innovative, the packaging industry could find opportunities for designing more effective and efficient delivery systems.
3. Beauty Retail - Beauty retailers could take advantage of the trend towards at-home hair care treatments by curating and selling specialized hair treatments for specific hair concerns.
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