The brand Optiat is based in London, England and was conceived when its founder sought to create skincare that was high in quality while being environmentally friendly.
The founder chose to use discarded coffee grounds as the main component of the collection, as they are in endless supply and contribute to the waste that is taking over the world today. The Optiat products come in the form of a series of scrubs, all of which are made with discarded coffee grounds. The collection features a variety of scents including lemongrass, peppermint, vanilla and mandarin. These scents were designed for different purposes, such as treating hangovers and encouraging sleep.
Optiat's scrub collection proves that even cosmetic brands are capable of upcycling discarded waste to their advantage and the advantage of the environment.