Sun Bum is a cosmetics company that is known for its tanning products and its towelettes make for extremely easy application.
The Sun Bum Sunless Tanning Towelettes ensure that consumers have the option of using them while they are on the go. They contain ingredients that tan, moisturize and exfoliate simultaneously, working to improve skin's texture while also darkening it. The towelettes contain vitamin E, pro vitamin B5 and are free of parabens and gluten while also being completely vegan. They have a non-streaking formulation, are quick to dry and do not stain clothing.
These Sun Bum products are easily portable due to their convenient packaging and simple application, making them ideal for people who are traveling.
Key Themes Behind This Trend
- Convenient Self-tanning
- The trend of convenient self-tanning products like Sun Bum's towelettes presents an opportunity for innovative and portable applications of tanning solutions.
- Multi-functional Skincare
- The trend of multi-functional skincare products, such as Sun Bum's towelettes that tan, moisturize, and exfoliate simultaneously, offers opportunities for disruptive innovations in the skincare industry.
- Vegan Beauty
- The trend of vegan beauty products, like Sun Bum's towelettes that are free of parabens, gluten, and animal-derived ingredients, creates openings for disruptive innovations in the vegan cosmetics market.
Where This Applies
- Cosmetics
- The cosmetics industry can explore disruptive innovation opportunities by developing more convenient, multi-functional, and vegan-friendly skincare and tanning products, following the example set by Sun Bum's towelettes.
- Travel and Leisure
- The travel and leisure industry can leverage the trend of portable self-tanning products, like Sun Bum's towelettes, by offering them as amenity options for travelers who desire quick and easy tanning solutions on-the-go.
- Fashion and Apparel
- The fashion and apparel industry can benefit from the trend of non-streaking self-tanning products, such as Sun Bum's towelettes, by collaborating with companies to create clothing that is resistant to tanning stains.
