Last summer Barnes & Noble decided to diversify its college bookstore offerings by creating a new beauty concept called 'The Glossary.' With a growing number of brands looking for creative ways to reach college students, this concept store is a great opportunity for beauty brands to make their products more accessible on campus.
The Glossary is a concept store that is housed within select Barnes & Noble College bookstores. The idea behind the store was to address the lack of access to beauty solutions on campus by integrating cosmetics into existing bookstores. As a result, the new store-within-a-store gives consumers the opportunity to explore, sample and purchase cosmetics, skincare and other beauty products. There is also a wide range of beauty products to choose from, including high-end brands such as Smashbox, Bliss and Philosophy, as well as classic drugstore brands such as CoverGirl, Maybelline and Burt's Bees. This means that the beauty store is accessible to a wide spectrum of college students with varying budgets and brand preferences.