The Glossary is a Concept Store Within Barnes & Noble College Bookstores
Katherine Pendrill — January 9, 2017 — Fashion
References: next.bncollege & businesswire
Last summer Barnes & Noble decided to diversify its college bookstore offerings by creating a new beauty concept called 'The Glossary.' With a growing number of brands looking for creative ways to reach college students, this concept store is a great opportunity for beauty brands to make their products more accessible on campus.
The Glossary is a concept store that is housed within select Barnes & Noble College bookstores. The idea behind the store was to address the lack of access to beauty solutions on campus by integrating cosmetics into existing bookstores. As a result, the new store-within-a-store gives consumers the opportunity to explore, sample and purchase cosmetics, skincare and other beauty products. There is also a wide range of beauty products to choose from, including high-end brands such as Smashbox, Bliss and Philosophy, as well as classic drugstore brands such as CoverGirl, Maybelline and Burt's Bees. This means that the beauty store is accessible to a wide spectrum of college students with varying budgets and brand preferences.
The Glossary is a concept store that is housed within select Barnes & Noble College bookstores. The idea behind the store was to address the lack of access to beauty solutions on campus by integrating cosmetics into existing bookstores. As a result, the new store-within-a-store gives consumers the opportunity to explore, sample and purchase cosmetics, skincare and other beauty products. There is also a wide range of beauty products to choose from, including high-end brands such as Smashbox, Bliss and Philosophy, as well as classic drugstore brands such as CoverGirl, Maybelline and Burt's Bees. This means that the beauty store is accessible to a wide spectrum of college students with varying budgets and brand preferences.
Trend Themes
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Campus Concept Stores — Brands can explore the trend of creating on-campus concept stores for promoting and selling their products to college students.
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Beauty Accessibility Solutions — There are opportunities for brands to create new beauty accessibility solutions by integrating beauty products into existing campus stores.
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Budget-friendly Beauty Products — To cater to the varying budgets of college students, brands can focus on developing budget-friendly beauty lines and products without compromising on the quality.
Industry Implications
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Beauty Industry — The beauty industry can benefit from the trend of creating on-campus concept stores that expand the accessibility of beauty products to college students.
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Retail Industry — The retail industry has an opportunity to create new models for stores like Glossary by integrating goods outside their core categories.
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Education Industry — The education industry can collaborate with brands to create pop-up stores on campuses to help students access necessary goods and services easily.
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