Last summer Barnes & Noble decided to diversify its college bookstore offerings by creating a new beauty concept called 'The Glossary.' With a growing number of brands looking for creative ways to reach college students, this concept store is a great opportunity for beauty brands to make their products more accessible on campus.
The Glossary is a concept store that is housed within select Barnes & Noble College bookstores. The idea behind the store was to address the lack of access to beauty solutions on campus by integrating cosmetics into existing bookstores. As a result, the new store-within-a-store gives consumers the opportunity to explore, sample and purchase cosmetics, skincare and other beauty products. There is also a wide range of beauty products to choose from, including high-end brands such as Smashbox, Bliss and Philosophy, as well as classic drugstore brands such as CoverGirl, Maybelline and Burt's Bees. This means that the beauty store is accessible to a wide spectrum of college students with varying budgets and brand preferences.
The Glossary is a Concept Store Within Barnes & Noble College Bookstores
1. Campus Concept Stores - Brands can explore the trend of creating on-campus concept stores for promoting and selling their products to college students.
2. Beauty Accessibility Solutions - There are opportunities for brands to create new beauty accessibility solutions by integrating beauty products into existing campus stores.
3. Budget-friendly Beauty Products - To cater to the varying budgets of college students, brands can focus on developing budget-friendly beauty lines and products without compromising on the quality.
1. Beauty Industry - The beauty industry can benefit from the trend of creating on-campus concept stores that expand the accessibility of beauty products to college students.
2. Retail Industry - The retail industry has an opportunity to create new models for stores like Glossary by integrating goods outside their core categories.
3. Education Industry - The education industry can collaborate with brands to create pop-up stores on campuses to help students access necessary goods and services easily.