Charcoal toothpastes are becoming increasingly common and more mainstream brands are capitalizing on the popular ingredient of the moment. Colgate's Charcoal Deep Clean toothpaste features the health-enhancing product.
For a long time, charcoal was an ingredient that was kept in organic, natural markets that focus on products that do not contain chemicals and unnatural ingredients. Colgate took advantage of the growing interest in the ingredient and its charcoal toothpastes offer a variety of benefits. These include deep cleaning, fighting cavities, reducing plaque, cleaning gums, removing tartar build up, strengthening the enamel, and preventing staining and bad breath.
By paying attention to consumer demand, Colgate was able to get ahead on a pattern that is seen in less mainstream arenas.