Crest Kids Color Changing Toothpaste is the only toothpaste for kids of its kind on the market and it encourages kids to brush up to two times longer. As a result, kids develop healthy brushing habits to support lifelong health and cavity protection.
Getting young ones to brush their teeth for the recommended two minutes twice a day is often a challenge for parents and caregivers, and this new toothpaste leans into color-changing technology to end the struggle. The bubblegum-flavored toothpaste goes from blue to pink after two minutes of brushing.
The Crest Kids Color Changing Toothpaste launched alongside a suite of Oral-B color-changing themed toothbrushes to transform this daily task from a hassle to an enjoyable activity.
What's Driving This Trend
- Color-changing Toothbrushes
- Crest's color-changing technology can be applied to toothbrushes to further encourage kids to brush for longer.
- Gamifying Oral Care
- Color-changing toothpaste shows the potential for oral care to become more interactive and engaging for people of all ages.
- Personalized Oral Care
- Color-changing toothpaste could be adapted to change color based on an individual's specific brushing needs and behaviors through data analysis.
Who This Affects Most
- Oral Care
- Oral care brands could incorporate color-changing technology into a range of products to encourage healthy brushing habits from an early age.
- Consumer Goods
- The success of Crest's color-changing toothpaste highlights the potential for other consumer goods to incorporate interactive and engaging features to create more enjoyable daily activities for consumers.
- Data Analytics
- By tracking the color change of toothpaste, data can be collected and analyzed to better understand consumer brushing habits and needs, leading to more personalized oral care solutions.
