Bite offers a new way for consumers to take care of their teeth with its toothpaste tablets. Created with clean and vegan ingredients, the Fresh Mint Toothpaste Bits are effective in naturally whitening one's teeth and "tackling sensitivity." On top of that, the innovation aims to diminish the use of plastic in the personal care sector. Bite's toothpaste tablet comes in a refillable glass jar—as opposed to the standard plastic toothpaste tubes we all know so well—and the brand offers its product through a subscription-based model. The brand carries out its sustainability mandate not only through packaging but also in its shipment practices. The envelopes that Bite uses are padded with post-consumer recycled newspaper, while the boxes the brand ships in are made of fully recyclable corrugated cardboard.
Image Credit: Bite
Why This Trend Is Growing
- Toothpaste Tablet Revolution
- There is a market opportunity for creating toothpaste tablets as a sustainable and natural alternative to traditional plastic tubes.
- Subscription-based Dental Products
- There is a disruptive innovation opportunity to offer sustainable and natural dental products through a subscription-based model.
- Eco-friendly Packaging for Personal Care
- There is a trend towards using eco-friendly packaging in the personal care industry as consumers become more conscious about the environmental impact of their purchases.
Industries Being Reshaped
- Personal Care
- The personal care industry has an opportunity to innovate by creating sustainable and natural toothpaste products in eco-friendly packaging.
- Subscription Services
- Subscription services have an opportunity to disrupt the personal care industry by offering sustainable and natural dental products through a convenient and environmentally-friendly model.
- Eco-friendly Packaging
- Eco-friendly packaging companies have an opportunity to expand their reach by working with companies in the personal care industry to create sustainable packaging options.
