Better & Better is trailblazing the wellness industry with its innovative oral hygiene products. The company launched a science-based and vegan toothpaste to enhance the tooth brushing experience.
The brand's vegan toothpaste is made with BPA-free sugarcane tubes that are carbon neutral and recyclable. In addition, the toothpaste is infused with vitamins D and B12. The product contains 80% of the recommended daily dose of D3 and 100% of the daily dose recommendation for B12. Better & Better aims to provide consumers with oral hygiene products that serve to improve teeth health as well as contribute to the body's overall well-being through vitamin consumption. To further support oral health, the toothpaste includes fluoride to strengthen the teeth.
Image Credit: Better & Better
Key Themes Behind This Trend
- Vitamin-infused Oral Care
- There is an opportunity for companies to innovate by creating oral care products with vitamin infusion to improve overall wellness.
- Eco-friendly Oral Care Packaging
- Companies can disrupt the oral care industry by creating eco-friendly packages for their products.
- Fluoride-enhanced Toothpastes
- There is potential for disruption in the oral care industry by creating toothpastes with added fluoride to strengthen the teeth.
Where This Applies
- Wellness
- Companies in wellness industry can innovate by creating vitamin-infused oral care products.
- Sustainability
- There is an opportunity for sustainable packaging companies to disrupt the oral care industry by creating eco-friendly packages.
- Dental
- Dental companies can explore opportunities to innovate by creating fluoride-enhanced toothpastes to address tooth decay.
